Have you ever had a question and either didn't know where to find the answer or were too afraid to ask? If so, you've come to the right place.
As the name would suggest, this section is a compilation of answers to the questions our clients commonly ask. Here you'll find answers to common questions our clients ask. Just start by following one of the links below.
- At what resolution should I save my photos and graphics?
- Do you offer storage?
- How do I go about getting an estimate from you?
- How long does it take for you to complete my order?
- Is white considered a printing color?
- Tips on file format setups
- Tips on how to save your design files
- What do I need to provide for variable data projects?
- What does personalization mean?
- What file format should I use when submitting my electronic document for printing?
- What is the Pantone Matching System?
- What is variable data printing?
- What type of products and services do you provide?
- Why do I need a proof?
- Why do the printed colors look different from the colors on my screen?
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
Do you offer storage?
Yes. We offer free storage of most products. In some cases, minimum quantities may apply.
How do I go about getting an estimate from you?
Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to furnish you with an accurate quotation is to give us a call and talk with one of our customer service representatives. We will be happy to have a Sales Person stop by and speak with you in person, if you like.
How long does it take for you to complete my order?
All depends on what is involved. Since we work 2 shifts there is no one better prepared to deliver your printing when you require. Please discuss your needs with your representative. We will make every effort to produce your project when needed.
Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.
Tips on file format setups
Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your postcard.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
TRIM: This is the guideline where the card will be cut
SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.
Tips on how to save your design files
Make them print ready and acceptable for us to print.
Saving your Corel Draw file as an Adobe Illustrator EPS
• Embed all Images
• Convert all your text/copy to outline fonts
• Export as Illustrator EPS
• Embed all Images
• Convert all your text/copy to paths
• Export as Illustrator EPS or PDF
Saving your PageMaker file as an EPS
• Embed all Images
• Convert all your text/copy to outline fonts
• Export your file as an EPS using the below settings:
Postscript Level 2
TIFF format and
You will need to have the full version of Adobe Acrobat PDF. If you don’t please download and use our Adobe Job Ready Program. If you do have the full version of Adobe Acrobat PDF please follow the steps below.
Under File, Print, select Adobe PDF writer
Under Properties select Press Quality and Save your PDF
What do I need to provide for variable data projects?
We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.
What does personalization mean?
Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.
Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Products & Services area in the Customer Service Section of our website.
Why do I need a proof?
Proofs ensure that we produce what you want. When you provide an electronic file we depend on your examination of a proof to ensure that there have been no "electronic glitches". Sometimes, for unknown reasons, files don't always perform as desired. Check for correct photo's, correct type fonts, that changes you made have remained "made".
There are several types of proofs. We will provide a proof that matches your needs.
ON-LINE Proofing - Clients request on-line proofing when checking type changes and and layout. It does not accurately represent the way the color will print.
IMPROOF Color Proofs - Color Laser proof to show type and art changes. Inexpensive and not color accurate. This is best when we are to match a previously printed sample for color.
EPSON Color Proofs - High Quality proof that represents the way your project will print on press. Not inexpensive but cheaper than reprinting!
Discuss proofing with your Hartley representative for best results.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.